Humber/Ontario Real Estate Course 4 Exam Practice

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Salesperson Jennifer must reference current property aspects in advertising. What practice should be followed?

  1. Only the brokers’ initials should be shown on advertising

  2. All advertising must include full names as registered with RECO

  3. The team name can substitute individual names

  4. Any team member can use just ‘Associate’ irrespective of registration

  5. Include full property details but without the individual names

  6. Advertising should feature business registration number only

The correct answer is: All advertising must include full names as registered with RECO

The correct practice is to ensure that all advertising includes the full names of salespersons as they are registered with the Real Estate Council of Ontario (RECO). This requirement is in place to maintain transparency and accountability in the real estate profession, ensuring that potential clients can verify the credentials of the individuals involved in transactions. Displaying full names fosters trust and allows consumers to make informed choices. Other practices, like only showing the broker’s initials, using team names instead of individual names, or allowing individuals to use generic titles such as “Associate” without proper registration, do not align with RECO's standards for clarity and identification in advertising. These alternatives would result in insufficient identification for clients and may lead to confusion about who is actually representing them. Furthermore, mentioning only a business registration number does not provide the necessary personal identification needed for consumers to engage directly with the salesperson.