Humber/Ontario Real Estate Course 4 Exam Practice

What is a legal requirement for Real Estate salespersons when advertising personal branding?

1. The salesperson can use only their name without mentioning the brokerage.

2. The inclusion of the brokerage's name is optional as long as the salesperson's name is included.

3. Promotional materials must prominently feature the name of the employing brokerage.

4. Personal branding materials do not require any reference to the brokerage.

5. The salesperson may use the brokerage name in fine print.

6. It's sufficient for the salesperson to refer to the brokerage on their social media accounts.

The correct answer is: Promotional materials must prominently feature the name of the employing brokerage.

The legal requirement for real estate salespersons when advertising personal branding is that promotional materials must prominently feature the name of the employing brokerage. This requirement stems from regulations set forth by provincial real estate authorities to ensure transparency and consumer protection. When consumers see promotional materials, they need to understand that the salesperson is operating under a licensed brokerage, which provides oversight and accountability. Prominently displaying the brokerage's name helps to prevent any misleading representations regarding the salesperson's affiliation and ensures clients know who they are dealing with. This practice fosters trust in the real estate profession and maintains the integrity of the entire industry. Other options reflect interpretations that do not align with the regulatory requirements. For instance, the idea that a salesperson can use only their name or that mentioning the brokerage's name is optional undermines the principle of transparency that these regulations aim to uphold. Without clear identification of the brokerage, consumers might be misled about the level of support and resources that the salesperson has access to, which can impact their choice.