Humber/Ontario Real Estate Course 4 Exam Practice

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What should a salesperson include in a pre-listing presentation to ensure its effectiveness?

  1. Why the brokerage wants to meet its monthly sales goals.

  2. Why the seller should consider self-selling the property.

  3. Why the seller should choose this specific salesperson to sell their property.

  4. Why the seller should list at a high initial price.

  5. Why the seller's property is essential to the brokerage.

  6. Why the market conditions favor a quick sale.

The correct answer is: Why the seller should choose this specific salesperson to sell their property.

In a pre-listing presentation, it is crucial for a salesperson to highlight why the seller should choose this specific salesperson to sell their property. This helps build trust and credibility with the potential client by showcasing the salesperson's experience, expertise, successful track record, marketing strategies, and knowledge of the local real estate market. By emphasizing personal qualifications and unique selling propositions, the salesperson can differentiate themselves from the competition and demonstrate why they are the best choice to represent the seller in selling their property. Options A, B, D, E, and F are incorrect because they do not directly address why the seller should choose the specific salesperson for the job. These options focus on factors that may not be as relevant or compelling to the seller in making their decision about who to hire to handle the sale of their property.