Humber/Ontario Real Estate Course 4 Exam Practice

What should you avoid saying in a pre-listing presentation to a prospective seller?

1. The seller should consider listing at a high initial price.

2. The seller’s property might greatly benefit the brokerage's sales statistics.

3. Discussing self-listing options openly.

4. Promoting your own skills and how you differentiate.

5. Emphasizing realistic market pricing.

6. Speaking about competitive advantages of the brokerage.

The correct answer is: The seller should consider listing at a high initial price.

In a pre-listing presentation, it is essential to set realistic expectations for the seller regarding pricing, as overpricing a property can lead to extended market time and potential stigma against the listing. Advising the seller to consider a higher initial listing price could create a perception that you are not committed to their best interests. Instead, clear, data-driven discussions about competitive market value are crucial. While it is important to avoid overly promoting oneself or the brokerage's statistics at the expense of the seller's needs, addressing realistic market pricing helps to build trust and ensures a transparent relationship. Discussing self-listing options or highlighting the advantages of the brokerage can be appropriate when handled delicately, focusing on the benefits to the seller rather than purely the brokerage’s gains. Thus, maintaining a grounded approach centered on reality over aspiration is key.