Humber/Ontario Real Estate Course 4 Exam Practice

When handling inbound calls about listings, what should a salesperson aim to do?

1. Create a positive impression and make a sale

2. Answer questions and encourage follow-up calls

3. Create a favorable impression and secure a face-to-face meeting

4. Detail brokerage services and request an address for mailing information

5. Provide all listing details over the phone

6. Discourage in-person visits unless necessary

The correct answer is: Create a favorable impression and secure a face-to-face meeting

When handling inbound calls about listings, a salesperson should aim to create a favorable impression and secure a face-to-face meeting. This approach is key in the real estate industry, as personal interaction often leads to a more meaningful relationship between the salesperson and the potential client. Building rapport during the conversation can instill trust and confidence in the services offered, which is essential for guiding prospective buyers or sellers through what can be a complex process. Securing a face-to-face meeting provides an opportunity to delve deeper into the client’s needs, showcase properties effectively, and highlight the unique aspects of the listings that a phone call alone might not convey. It allows the salesperson to personalize the experience and engage with the client in a way that resonates more, ultimately increasing the likelihood of a successful transaction. While offering detailed information about brokerage services or encouraging follow-up calls might seem beneficial, they don't prioritize establishing the personal connection that is often critical in real estate. Similarly, discouraging in-person visits can diminish the chances of converting inquiries into sales, which is why focusing on setting up those meetings is the most effective strategy.