Humber/Ontario Real Estate Course 4 Exam Practice

When promoting yourself as a new real estate salesperson, what should you consider regarding advertising and networking?

1. Advertising is only beneficial if you have active listings.

2. Effective web advertising is limited to paid platforms.

3. Social networking requires having accounts on as many platforms as possible.

4. Videos are an increasingly popular means of promotion.

The correct answer is: Videos are an increasingly popular means of promotion.

When promoting yourself as a new real estate salesperson, one should consider that videos are an increasingly popular means of promotion because they allow you to engage with your audience in a more dynamic and personal way compared to traditional methods like text or images. Videos can help you showcase properties, provide valuable information to your clients, and establish yourself as an expert in the field. They can be shared on various platforms like social media, websites, or email campaigns, making them a versatile tool for your marketing strategy. Options A, B, and C are not as relevant or accurate in the context of promoting yourself as a new real estate salesperson. It's not necessary to have active listings to benefit from advertising, as marketing yourself and building your brand can attract potential clients regardless of your current listings. Effective web advertising can also include organic strategies like search engine optimization (SEO) and social media marketing, in addition to paid platforms. Additionally, while having a presence on social media platforms can be beneficial, it is more important to focus on a few key platforms where your target audience is active, rather than spreading yourself too thin by being on as many platforms as possible.