Humber/Ontario Real Estate Course 4 Exam Practice

Which statement is most accurate regarding open houses?

1. Open houses are the best marketing tool for expensive houses

2. The primary effectiveness of open houses rests neither on the broker nor the salesperson

3. Follow-up with prospective buyers is allowed if consent is given by those consumers

4. Overcrowding is not an issue as visitors will manage themselves for an orderly viewing

5. The layout of houses plays no role in marketing effectiveness

6. Open houses, no matter the price, attract the exact same demographic

The correct answer is: Follow-up with prospective buyers is allowed if consent is given by those consumers

The statement regarding follow-up with prospective buyers being allowed if consent is given is the most accurate concerning open houses. This aligns with real estate practices that emphasize the importance of privacy and consumer rights. In a real estate context, consent is a crucial aspect when collecting personal information from potential buyers. The ethical standards and regulations governing real estate practices require agents to have explicit permission to follow up with prospective buyers after an open house. This helps ensure compliance with privacy laws and demonstrates respect for the clients’ wishes. In contrast, the incorrect choices highlight misconceptions about open houses. For instance, stating that open houses are the best marketing tool for expensive houses overlooks the fact that their effectiveness can vary based on numerous factors, including location, market conditions, and target demographics. Similarly, suggesting that the effectiveness of open houses rests neither on the broker nor the salesperson underestimates the significant role that real estate professionals play in facilitating interactions and creating a welcoming atmosphere. The idea that overcrowding is manageable without effort contradicts the reality that well-organized events often require oversight to avoid chaos. Stating that the layout of houses plays no role in marketing effectiveness disregards how certain layouts can be more appealing to different buyer demographics. Furthermore, claiming that open houses attract the exact same demographic regardless