Humber/Ontario Real Estate Course 4 Exam Practice

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Which statement is true about cultural values and buying behavior?

  1. They have minimal impact on decisions

  2. They determine quality standards

  3. They filter consumer product choices

  4. They are unrelated to pricing

  5. They are secondary to marketing strategies

  6. They are constant across demographics

The correct answer is: They filter consumer product choices

Cultural values play a significant role in shaping consumer behavior and purchase decisions. These values influence the way individuals perceive products and services, affecting their preferences and choices. By filtering consumer product choices, cultural values impact which products or services an individual may find appealing or align with their beliefs and traditions. This can influence the demand for certain products or services within specific cultural groups.

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